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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 10 Graded Discussion Public Relations Crisis Survey of Mass Media Communications

Survey of Mass Media Communications

Q Now answer these questions in your own words, using quotation marks when you quote from the video or your textbook. 1. How would a public relations expert handle the Domino's situation compared to the way the "Today Show" or a reporter would approach the story? 2. What was the public relations message delivered by Domino's president on the second video? How effective was the message? How effective was his delivery? 3. Can you think of two other recent examples of controversies where public relations played a role in handling audience reaction? For each example, what caused the crisis, what was the public relations response and how effective was it in swaying public opinion?

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1. While the newspaper has the responsibility of reporting the facts and showing what the truth behind events is, public relation expert is tasked with the responsibility of handling situations and managing the crisis in ways that negative events and images get handled effectively and do not hurt the image of the brand it is relevant to. As much as the online video cannot be denied, a PR professional would work in ways to promote how these two employees are not the representations of a Dominos employee and show examples of highlighted work ethics and professionalism. Rather than giving prominence to this video, it would promote other positive videos about Dominos.